tony john falk

952.836.6987 | hello@tonyjohnfalk.com | www.tonyjohnfalk.com

 

EXPERIENCE

dpHUE CORPORATION, Communications Manager, June 2015 – Present

  • Manage social media strategy, imagery, tone and six figure budget for consistent sales driving creative
  • Increased brand social following by 162% through targeted social campaigns and influencer outreach 
  • Oversee public relations firm to ensure a consistent brand voice in all media outlets
  • Created company influencer strategy and implement rewardStyle campaigns to win 500+ brand ambassadors nationwide
  • Implement brand awareness events such as dpHUE Road Trip, #dpHUExMorganStewart, & {Perfectly Curated}, #dpHUEchicago
  • Contributed to the acquisition and retention of large whole accounts, Ulta Beauty and Sephora.com
  • Implemented + manage the dpHUE House, an content creation destination in West Hollywood

TARGET CORPORATION, Merchandising Planning Business Analyst, June 2014 – June 2015

  • Maintained a lean omni channel global supply chain system for Target-brand Gilligan & O'Malley 
  • Lead department’s $330M financial forecast process for future seasons 
  • Defined market for the Gilligan and O’Malley guest through market analysis and a bin optimization strategy
  • Assisted in building high productivity assortments for new Target Express store formats
  • Streamlined Target India transition process to ensure perfect assortment allocation

TARGET CORPORATION, Merchandising Planning Business Analyst Intern, Summer 2013

  • Developed import strategy that saved the Kids’ Basics department over $350,000 in average annual inventory 
  • Analyzed data to build a strategy for import categories 

A.C. NIELSEN CENTER FOR MARKETING RESEARCHAdministrative AssistantSept 2013 – May 2014

  • Supported planning and execution of semi-annual Executive Board Meetings
  • Matched MBA students with corporate partners through specified characteristics 
  • Led interview process for a data entry assistant

CYC FITNESS CORPORATION, Brand Ambassador, January 2013 – May 2014

  • Promoted CYC Fitness culture at University of Wisconsin - Madison campus 
  • Event brand awareness: Private Rides, Pop Ups,  All Campus Party
  • Implemented social media strategy that resulted in 150 new customers

BUILDERS ASSOCIATION OF THE TWIN CITIES, Marketing Intern, Summer 2011

  • Implemented creation of the Building Industry News newsletter and authored articles for three summer issues
  • Organized and implemented 10 promotional videos with Clear Channel radio personalities 
  • Created press releases for Parade of Homes® news outlets
  • Brand awareness for Builder Association through: Facebook, Twitter, LinkedIn, and blogs

LEADERSHIP

BLACK HEARTS BALL, Board Member, January 2015 – Present

  • Manage social media strategy, imagery and tone to promote ticket sales for two sold out shows
  • Connect founders with local press, influencers and sponsors for a well recognized Minneapolis fashion event

DELTA SIGMA PI, President, January 2012 - May 2014

  • Directed rebranding of Delta Sigma Pi recruitment process to attract top business students to the fraternity 
  • Managed 75 members, an executive board, a corporate sponsor,  and Wisconsin School of Business partnership

EDUCATION

UNIVERSITY OF WISCONSIN-MADISON

Bachelor of Business Administration degree; Marketing, Management and Human Resources, May 2014

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